Hetero Biopharma organized webinar involving Strategic Business Partners from the regions of Asia, Africa, CIS and LATAM
Covid – 19 season turned out to be learning time to all of us. Hetero Biopharma Global Business team has been working relentlessly to engage 3P’s (Patients, Partners &Prescribers) of our Business. We realized that there is a need of sharing biosmilar value addition to Business Partners. To address this need we have organised a webinar to all our partners in over 75 countries across all the region of emerging markets.
With a strong motto of REACHing every stakeholders, Hetero Biopharma, the biologics arm of Hetero successfully conducted a live interactive webinar on 17th June, 2020 on the topic “Biosimilars - A Value addition to your business” under its knowledge exchange platform “KBB (Knowledge Beyond Borders)”. Dr AV Jayapala Reddy, Global Head of Hetero Biopharma delivered an interesting talk on the subject and he touched various aspects like need, challenges, complexities, opportunities and future prospects of biosimilars globally. He also explained with some case studies on value addition of biosimilars business to all the partners and the impact on revenues and contribution to the health care and benefits to the patients across the emerging markets.
More than 80+ participants from multiple corners of the globe had participated in the session. The participants appreciated the efforts put in by the speaker for taking them through the journey of biosimilars development, regulatory challenges, in making the quality biosimilar reach to the patient
It was an effort put in by the Hetero Biopharma marketing team lead by Dr. AV Jayapala Reddy, AVP & Global Head – Biologics Business. Dr. Vikram Kumar Shetty, GM – Medico marketing and Clinical Affairs, moderated the forum. Team Members - Mr. Krishna Kishore, DGM & Regional Head – Africa Biologics Business, Mr. Vinod A, Manager, Mr. Ramesh Reddy, Marketing Manager, Mr. Shanker Maharaju, Manager, Mr. Sharath Devallapelly, Asst Manager and Mr. Sai Pavan T, Marketing officer came together to make this session successful.